EVENTS | EXHIBITIONS | PUBLISHING
Natural Recall
PROJECT
Research
Editorials
Communication design
Exhibitions
CLIENT
experimental - autoproduction
supporters | Media Partners
Favini Spa
La Grafica Faggian srl
Ditre group srl
SD laser srl
Rigatoria Lughese srl
Toyo Ink Europe SA
Qupé Éditions
Smack
Qwerty Studio
Digicult
YEARs
2013 - 2015
Natural Recall was born as a call to action, a work in progress to explore the connection between human kind and plants, research the inner workings between humans and the vegetable world. Natural Recall is an idea and a project by Gtower Studio e Studio Co.Me. The working members behind it all aim to promote debate followed by action on social issues of contemporary culture.
We invited 84 graphic designers and image creators worldwide to participate, with an artwork and a short interview, in this project, revealing their elective affinities with the plant world.
Thanks to the help and collaboration of many people and companies that we met during our study path and who supported us with enthusiasm and professionalism, we were able to produce a book, a calendar, 4 exhibitions and three discussion panels on the topic.
The project was selected for ADI Design Index 2015, the annual selection of the best italian design.
ISBN 978-2-9531501-5-5
16 X 24 CM - 136 color pages,
Bodonian binding, 40 works,
4 infographic tables, Italian / English.
GTOWER - co.me - QUPÉ ÉDITIONS 2014
The book is only one of the formats, the project uses and it accompanies a touring exhibition. The book in addition to the works of the designers, is also enriched with a series of texts on subjects underpinning Natural Recall. Landscape architects, writers, musicians, anthropologists and designers have contributed through another medium – not images but words – and shared with us their elective affinities with nature and plants.
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Book infographics
project presentation
Superortopiù - superstudiopiù
milano
may 17
2014
The meeting with Michelangelo Pistoletto at SuperOrtoPiù breaks new ground thanks to the participation of the project to the cultural event of the Città dell'arte in Biella.
SuperOrtoPiù was a large urban roof garden of 750 square meters, designed by the artist Michelangelo Pistoletto, and built on the roof of one of the Superstudiopiù buildings in Milan. SuperOrtoPiù was also the venue for debates, exhibitions and meetings on food, design and sustainability issues, and schools and citizens were also invited to actively take care of the garden.
panel discussion
fondazione benetton
trEviso
october 25
2014
The graphic-artistic base expands to scientific research, meeting one of the authors of the book "Verde Brillante", Stefano Mancuso and Alessandra Viola, obtaining a great response from the public and the press.
Verde brillante. Sensibilità e intelligenza del mondo vegetale
di Stefano Mancuso e Alessandra Viola
Giunti
Stefano Mancuso is the director of LINV - International Laboratory of Plant Neurobiology he is a member of the Accademia dei Georgofili and professor of arboriculture and arboreal cultivation at the University of Florence.
Alessandra Viola is a scientific journalist, writer, television producer, author for various newspapers. She teaches Science Communication at the LUISS University of Rome and is the author of various scientific essays.
NATURAL RECALL
SERRa DEI GIARDINI
venezia
Vernissage
november 22
2014
The City of Venice and its Departments support the project by hosting the Press Conference and giving great media coverage to the preparation of the first exhibition at the Serra dei Giardini.
book presentation
QupÉ Éditions
paris
April 2 - 2015
Presentation of the book at the publisher's gallery in Paris.
natural recall
c/o Fruit - art publishing fair
serre dei giardini margherita
Bologna
september 27- october 31
2015
Fruit Exhibition is the annual independent art book fair of Bologna. Open to the public, Fruit Exhibition includes artists’ books, catalogs, graphic design projects, periodicals, stationary and magazines.
land+natural recall
A TRIBUTE TO ITALIAN LANDSCAPE
VKHUTEMAS GALLERY - MOSCOW
16-30.7.2015
OMAGGIO AL PAESAGGIO ITALIANO
casa dell’architettura - roma
22.9-15.10.2015
Two exhibitions at Casa dell’Architettura in Rome and Vkhutemas Gallery in Moscow, to strengthen their message exploring, throughout design, the relationships between humans and the natural world, respectively with a landscape and a graphic design approach.
Adi design index
XXIV compasso d'oro
milano
15-22.06. 2016
In 2015 the project was selected for ADI Design Index 2015, the annual selection of the best italian design. The selection was handled by the Osservatorio permanente del Design.
We were also rewarded among the best designers selected by the ADI Design Index 2015, with the certificate of ‘Eccellenze della Lombardia’.
